Fixing the Foundation: 173% More Leads and Lower Costs Without a Major Budget Push
Executive Summary
In just 30 days, this auto dealership saw a 173% increase in leads, a 33% drop in cost per lead, and all of it came with just a 17% increase in ad spend. That kind of growth—paired with cost efficiency and minimal budget scaling—isn’t just rare. It’s the result of precise optimization and a clearly defined strategy.
The Problem
Before partnering with us, this business was running lead generation campaigns with major inefficiencies baked into their ad account structure.
Budgets were spread too thin or too wide, and many campaigns were misaligned with actual business goals. As a result, ad spend was poorly allocated, conversion rates were inconsistent, and the cost per lead was far from sustainable.
The team knew something wasn’t working—but needed expert insight and execution to turn things around.
The Solution
We started with a full audit of their ad account. What we found was clear: structural issues were draining performance and preventing the brand from scaling efficiently.
We completely restructured the campaigns to tighten budget allocation and eliminate wasted spend. Then, we did a deep dive into their service offering—analyzing pain points, differentiators, and what their ideal customers actually cared about.
Based on that, we developed new advertising angles and fresh offers, crafted specifically to resonate with high-intent prospects. Paired with a clean campaign structure and a performance-optimized setup, we launched with precision.
The impact was immediate.
The Results
The business saw the kind of growth typically associated with much larger budget increases—but achieved it through smart allocation, tighter strategy, and stronger messaging.
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