From Stalled to Scaling: 257% More Sales Without Changing the Offer or the Website

Executive Summary

After months of flatlining performance despite increasing ad spend, this fast-growing eCommerce brand was stuck.

Within just 3 months of partnering with us, they saw a 257% increase in sales, 232% boost in revenue, and 163% jump in ROAS.

The strategy? Cut what wasn’t working, double down on what was, and scale with precision.

Black Friday Facebook Ad Performance Chart

The Problem

This eCommerce brand had built a solid presence online, offering a broad catalog of consumer products with something for everyone. Years of steady growth had brought them to a point where they were ready to scale, but despite the quality of their products and a loyal customer base, their paid media performance had stalled.

They were hitting a wall with their paid media efforts. Despite nearly doubling their ad budget just before contacting us, sales and revenue remained flat. The return on ad spend wasn’t just underwhelming - it was inefficient. They wanted to scale, but nothing they tried was moving the needle. That’s when they reached out to us.

The Solution

We didn’t guess. We tested.

The first step was to run a full performance audit across their product catalog. With a wide range of gift experiences on offer, we knew some were likely carrying the weight, while others were quietly burning budget.

We launched strategic testing campaigns to identify high-performing categories and eliminate poor performers early. Once we isolated the strongest products, we restructured the ad account around them and shifted budget into sales-focused campaigns with clear conversion intent.

No distractions. No fluff. Just data-backed decisions and aggressive optimization, so we could scale what actually worked, and ignore what didn’t.

The Results

In just 90 days, the results spoke for themselves: