Target Hit in 30 Days - 160% More Leads While Spending Less
Executive Summary
This local beauty center was stuck—they needed more new customers every month in order to grow, but their lead volume simply wasn’t keeping up. Within the first 30 days of working with us, we increased leads by 160%, reduced cost per lead by 49%, and achieved it all while spending 18% less on ads.
That kind of outcome isn’t typical—and it’s certainly not easy. Driving higher performance is one thing. Doing it while cutting ad spend is something else entirely. But that’s exactly what we did: we delivered more leads, better efficiency, and a lower budget. The key? Not just better ads—a completely reimagined offer that finally got people to take action.
The Solution
We knew this wasn’t just a campaign issue—it was a value perception issue.
Rather than endlessly optimizing underperforming ads, we stepped back and tackled the root cause: the offer itself. After a deep dive into their services, competitors, and ideal customer expectations, we developed a new, irresistible front-end offer designed to cut through the noise and drive real intent.
Once the new offer was in place, we launched performance-focused lead generation campaigns with tight ad copy, clear targeting, and efficient budget allocation to support it. The response was immediate—and overwhelming.
The Problem
Before partnering with us, this business was running lead generation campaigns with major inefficiencies baked into their ad account structure.
Budgets were spread too thin or too wide, and many campaigns were misaligned with actual business goals. As a result, ad spend was poorly allocated, conversion rates were inconsistent, and the cost per lead was far from sustainable.
The team knew something wasn’t working—but needed expert insight and execution to turn things around.
The Solution
We started with a full audit of their ad account. What we found was clear: structural issues were draining performance and preventing the brand from scaling efficiently.
We completely restructured the campaigns to tighten budget allocation and eliminate wasted spend. Then, we did a deep dive into their service offering—analyzing pain points, differentiators, and what their ideal customers actually cared about.
Based on that, we developed new advertising angles and fresh offers, crafted specifically to resonate with high-intent prospects. Paired with a clean campaign structure and a performance-optimized setup, we launched with precision.
The impact was immediate.
The Results
This wasn’t just a performance improvement—it was a complete turnaround. We achieved better results across the board, not by spending more, but by spending smarter. That level of efficiency is rare, especially in competitive local markets—but with the right strategy, it’s exactly what we delivered.
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