Target Hit in 30 Days - 160% More Leads While Spending Less

Executive Summary

This local beauty center was stuck - they needed more new customers every month in order to grow, but their lead volume simply wasn’t keeping up.

Within the first 30 days of working with us, we increased leads by 160%, reduced cost per lead by 49%, and achieved it all while spending 18% less on ads.

That kind of outcome isn’t typical, and it’s certainly not easy. Driving higher performance is one thing. Doing it while cutting ad spend is something else entirely.

But that’s exactly what we did: we delivered more leads, better efficiency, and a lower budget.

The key? A completely reimagined offer that finally got people to take action.

The Problem

The Problem

This business had a clear goal: bring in 250 new clients every month to fuel sustainable growth. But despite heavily investing in advertising, they weren’t getting there.

Lead generation was expensive and inconsistent, and their current offer wasn’t converting at the level needed to scale. Traffic wasn’t the issue - the lack of strong conversions from that traffic was. Simply put, the offer wasn’t compelling enough to turn interest into action.

The Solution

We knew this wasn’t just a campaign issue - it was a value perception issue.

Rather than endlessly optimizing underperforming ads, we stepped back and tackled the root cause: the offer itself. After a deep dive into their services, competitors, and ideal customer expectations, we developed a new, irresistible front-end offer designed to cut through the noise and drive real intent.

Once the new offer was in place, we launched performance-focused lead generation campaigns with tight ad copy, clear targeting, and efficient budget allocation to support it. The response was immediate and overwhelming.

We started with a full audit of their ad account. What we found was clear: structural issues were draining performance and preventing the brand from scaling efficiently.

We completely restructured the campaigns to tighten budget allocation and eliminate wasted spend. Then, we did a deep dive into their service offering—analyzing pain points, differentiators, and what their ideal customers actually cared about.

Based on that, we developed new advertising angles and fresh offers, crafted specifically to resonate with high-intent prospects. Paired with a clean campaign structure and a performance-optimized setup, we launched with precision.

The impact was immediate.

The Results

We achieved better results across the board by spending smarter instead of spending more. That level of efficiency is rare, especially in competitive local markets, but with the right strategy, it’s exactly what we delivered.